Jessie Mae

It’s not often I get excited about upcoming releases of sneakers. Often I see upcoming releases and mentally deciding if I will buy the shoes if I can find them or not, but I usually don’t look and go ‘wow I must have those’. Jessie Mae make me go ‘wow I must have those’. It’s not only because of the design, but what the shoes represent and stand for. It is like the people at Jessie Mae read mine, and other equally tormented women’s minds and designed a sneaker specifically for us.

There is no pink, no frills and no floral arrangements appearing all over the sneaker. In fact the designs are exactly what you would expect to be released as an exclusive pack for men. The release that is about to drop (not sure when) is set to follow a city theme, specifically New York inspired. Other than these small facts I really don’t know much about Jessie Mae, who is responsible for it and when exactly I can start hunting these sneakers out in stores.

In fact the only image I could find is a screen grab from the splash page of the website. Looking through the blog you can find various interviews with sneaker obsessed women as well as general posts about gallery launches and similar events. Everything else seems to be pretty under wraps.



What I can say from what I have seen so far is that the sneakers look incredibly promising. While what imagery I can currently find, shows a range of high top basketball sneakers in a range of different colourways and silhouettes. There seems to be enough variety within that style of sneaker, catering to those who want a more laid back style of sneaker or those who really want their feet to be loud. It would be nice to see a more low cut range, and some in canvas but who is to say that won’t be coming next.

I’ll leave you with the mission statement from the Jessie Mae website, it is exactly what is needed in sneaker culture right now:

“Solely for the ladies, Jessie Mae is a deluxe women’s sneaker brand debuting in July 2010. No more stuffing socks into the toes of your man’s kicks, or loving that style... if only it wasn’t for those ‘girly’ colourways. Launching with 4 styles that mix unique finesse and comfort, the collection gets today’s modern, smart, urban and socially aware woman, understands what she wants and pours that knowledge into a product that embodies her attitude.
The first collection is all about the city that sums up our girl - New York: a pioneering spirit, a hub of style and a contagious energy. For those women among us that keep their feet on the ground, Jessie Mae ensure our sneakers are truly our own.”